Tales from the Trade

Ad Magic makes playing cards for National Geographic

by Shari Spiro

June 20, 2012, 3:51 pm

National Geographic Magazine contacted us for some special playing card decks to use at their symposium in Washington DC this past week in June.  The symposium celebrates explorers from around the world.  The card deck is actually a playing card game featuring some of the world’s top explorers.

This deck was created with a linen finish on both sides – full color custom faces and backs and full color custom boxes.  A photo of the custom card decks we made is attached.

Custom card decks for National Gepgraphic
Custom card decks for National Geographic

Shari Spiro founded Ad Magic in 1998, turning it into one of the largest independent tabletop game printers in the U.S. She has worked with renowned clients like Cards Against Humanity, Exploding Kittens, and household names such as HBO, Delta Airlines, National Geographic, and McDonald’s.

Shari’s expertise spans manufacturing, logistics, marketing, and long-range planning, making her a driving force behind Ad Magic’s success. Under Shari’s leadership, Ad Magic has become a trusted partner for global brands and independent creators.

Beyond work, she’s a musician and an award-winning entrepreneur—in 2016, she was recognized as Ernst & Young’s Entrepreneur of the Year.