Tales from the Trade

Ad Magic prints playing cards used as seating tickets in Broadway Show

by Shari Spiro

August 23, 2012, 2:37 am

Custom playing cards for tickets
Broadway show uses custom playing cards as Theatre Tickets

 

Box for Sleep No More Playing Cards
Box for Sleep No More Playing Cards

 

One of the most unique uses of our custom printed playing cards  have to be the cards used as tickets for the off Broadway hit show – Sleep No More at The McKitrick Hotel in New York City.

Designed by Patrick Fenton from Sway Space – these unique custom face playing cards feature a 13th card, hand drawn face cards – and an eerily avante garde back design. The extremely unusual custom face cards and modern edgy “pips” or suit icons have a strongly mysterious design and almost have the feel of a divination or custom tarot card deck to them.  A photo of the decks is shown above.

Printed on 300 gsm bright white casino quality stock and packaged in a custom box featuring the same intricate card back design – the retail playing cards version comes with a black back design – while the custom playing cards used as tickets are printed in red – blue and green.

The show itself is a free flowing theatre experience – where the show goers move through the story choosing their own paths and are immersed in one of the most intriguing theatrical experiences in the history of New York City.

Shari Spiro founded Ad Magic in 1998, turning it into one of the largest independent tabletop game printers in the U.S. She has worked with renowned clients like Cards Against Humanity, Exploding Kittens, and household names such as HBO, Delta Airlines, National Geographic, and McDonald’s.

Shari’s expertise spans manufacturing, logistics, marketing, and long-range planning, making her a driving force behind Ad Magic’s success. Under Shari’s leadership, Ad Magic has become a trusted partner for global brands and independent creators.

Beyond work, she’s a musician and an award-winning entrepreneur—in 2016, she was recognized as Ernst & Young’s Entrepreneur of the Year.