“I think there’s something wrong with these guys”
Our Shrink
A dream of ours has always been to enter the world of science. It’s a field of prestigious people, unprecedented intelligence, and breakthrough discoveries.
That’s why, when Cards Against Humanity asked us if we’d be interested in manufacturing and shipping bullshit to 36,000 people, we immediately said yes. What’s more scientific than the natural byproduct of the digestive system?
“I don’t think this is appropriate”
(Your Mom)
Chemistry of Crap
It all started, as most great ideas do, down in Texas. The team at Cards was specific: they wanted bull shit, not the droppings of cows, pigs, or any other livestock. “Only in Texas are you gonna find legitimate bullshit,” says CEO Shari Spiro.
“Seriously, I think they need professional help”
Barack Obama
“There are a lot of emails in my inbox with the subject line: bullshit”
Shari Spiro, CEO
After a historic search, the team hit the bullseye: a cattle ranch whose owner kept her bulls separately from her other animals.
Readers might be surprised to find out this supplier did it all: she went into the fields, harvested the droppings, dried them under UV light to kill any bacteria, and cut it.
Spiro says the supplier is “an absolutely lovely person” with whom she shared “lots of laughs.”
Convincing factories that this was indeed a legitimate request also proved difficult. Suppliers initially thought the outlandish ask was a joke, according to Spiro.
The resulting package was $6/piece. The promotion was so intriguing, Time Magazine did a writeup on it.