Tales from the Trade

Unique Custom Card Games are being invented now more than ever

by Shari Spiro

August 1, 2012, 2:31 pm

More unique custom card games are being invented now, more than ever, by Ad Magic clients, and we are proud to be a part of their ingenuity.  It never ceases to amaze me when inventors contact us and they have designed new custom card games or custom board games for us to quote and produce.  Although I am personally an expert in printing and production – I am not an inventor.  Inventors are a unique breed of individual and they deserve attention to detail and genuine enthusiasm.  Fortunately that is something that comes easily to me- especially where game development is concerned.  We have even pulled off some very interesting rush game projects – not the least of which was when we made custom checkers and checkerboard game sets for the company Bad Robot.  Bad Robot needed custom board games in about 35 days – with custom die struck checkers – custom playing cards – custom pencils – custom double sided checker and tic tac toe boards – all at the same time for a Christmas Gift Set they were creating for their client base.  It was a lot of pressure but we managed to get it done. But I digress – most of the custom game work we do has to do with card and card/board game combinations.   Other games we have created are the new EXPLORERS GAME from National Geographic Magazine, seen here.

Custom card decks for National Gepgraphic
Custom card decks for National Gepgraphic

Custom card games can come in telescoping boxes – right angle boxes – standard or oversized tuck boxes – tins – wooden or even acrylic boxes.  Some of the most interesting ones we have created contain large decks of cards – one has  as many as 550 cards in it like Cards Against Humanity.

Telescoping Two Part Playing Card Game Box
Telescoping Two Part Playing Card Game Box
Custom Made Checkers for Bad Robot
Face Side of the Custom Made Checkers for Bad RobotBack of Custom Made Checkers for Bad Robot
custom board games
Custom checker board game for Bad Robot
Custom board games
Custom Tic Tac Toe Board

 

Shari Spiro founded Ad Magic in 1998, turning it into one of the largest independent tabletop game printers in the U.S. She has worked with renowned clients like Cards Against Humanity, Exploding Kittens, and household names such as HBO, Delta Airlines, National Geographic, and McDonald’s.

Shari’s expertise spans manufacturing, logistics, marketing, and long-range planning, making her a driving force behind Ad Magic’s success. Under Shari’s leadership, Ad Magic has become a trusted partner for global brands and independent creators.

Beyond work, she’s a musician and an award-winning entrepreneur—in 2016, she was recognized as Ernst & Young’s Entrepreneur of the Year.