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Case Study

Magic Puzzle Co.

The most backed puzzle Kickstarter of all time.

“Combining the fun of a jigsaw puzzle with the world of tabletop games and magic.”

The Magic Puzzle company

With an astonishing $3.5 million from nearly 65,000 subscribers in their recent Kickstarter campaign, this 1,000-piece jigsaw puzzle has a twist: once the last piece is assembled, the player unlocks a magical illusion that completes the puzzle’s narrative.

Starting with just three different puzzles, today the Magic Puzzle Company now has over eleven different designs, each with its own meticulously designed and drawn story. Each puzzle is 1.9 mm thick, 28 x 21 inches in size, a little larger than most 1,000-piece jigsaw puzzles.

Ad Magic is a leading global manufacturer specializing in custom playing cards, board games & promotional items. With over 20 years in business and thousands of projects completed, we’ve helped bring ideas to life for Cards Against Humanity, Exploding Kittens, Netflix, HBO, Google, and LinkedIn.

From prototyping to large-scale manufacturing, warehousing, and fulfillment — we’re your partners in chaos. We offer both domestic and overseas printing options to meet your timeline, budget, and quality needs.

Request a Quote today to turn your idea into reality.